1st Party Data

1st-Party Data is information collected directly and stored by website publishers, retailers and other types of companies about their site visitors or customers. (AdAge)

3rd Party Data

3rd-Party Data is any information collected by an entity that does not have a direct relationship with the user the data is being collected on. 3rd-Party data is generate on a variety of websites and platforms and is then aggregated together by a 3rd-party data provider i.e. a DMP. (SpotX)

Ad Server

Software that receives and process ad requests by supplying the advertising creative assets on behalf of an advertiser or ad network. (Gartner)

Audience-Based Advertising

Audience-Based Advertising is the practice of employing 1st or 3rd-party data to help directly buy audience segments based on data collected about them

Connected TV

Connected TV is any Smart TV or internet-connected device that allows you to stream media content through your television. Connected TV devices include:

Smart TVs

  • Samsung
  • LG
  • Philips
  • Sharp
  • Sony
  • TLC
  • Toshiba

Gaming Consoles

  • PS4, PS3
  • Xbox One, Xbox 360

Connected TV Devices

  • Amazon Fire TV
  • Android TV
  • Apple TV
  • Chromecast
  • Nvidia Shield
  • Roku
We do not have direct relationships with all Smart TV, Gaming Console, or Connected TV device manufacturers

Data Management Platform

Software that allows advertisers to ingest 1st and 3rd party data from multiple sources and enables marketers to manage and build target segments.

Demand Side Platform

Software that enables and manages programmatic ad buying by bidding on ad inventory based on 1st and 3rd party audience-data.

Internet of Things (IOT)

The Internet of This is a network of internet-connected objects able to collect and exchange data using embedded sensors.

Over-the-Top (OTT)

The consumption of long-form professionally produced media content distributed over the internet.

Privacy Opt-Out

Expressed instructions by a customer to stop a marketer from sending merchandise, information, or more messaging. For audience-based digital advertising, a privacy opt-out allows a consumer to choose to stop data collectors/vendors from utilizing their digital information for interest-based advertising.

Supply Side Platform

Software that manages programmatic ad sales on the behalf of publishers in order to maximize yield on ad inventory.
Audience-based targeting uses information gathered about your visits over time and across different websites or applications in order to help predict your preferences and show you ads that are more likely to be of interest to you. For example, a clothing goods manufacturer might work with an advertising network that collects and uses interest-based targeting information to deliver ads to the browsers of users that have recently visited apparel-related sites, or an airline might direct ads to users that recently visited mobile travel apps.
Each Connected TV device has a unique identifier (Cookie, Device ID, User Agent, Time Series, IP Address, etc.) which is anonymously synched to our Tru Optik household identifier which is then synched with audience segments from our data partners. Once someone has requested a household level opt out, we blacklist that household’s ID (and the CTV devices linked to that Household ID) and send to our data partners to remove from their audience segments.
Opting out of audience-based targeting does not mean or ensure that you will not receive OTT and CTV advertising. Our household level opt out only means that the publishers or activation partners that you have opted out from will no longer have the ability to send tailored video advertisements based off your interests and behavior.
OptOut.TV is open to all entities in the CTV/OTT/Advanced TV ecosystem that engage in audience-based targeting either on their own or via other partnerships. These include:
  • OTT Publishers
  • DSPs
  • SSPs
  • Ad Exchanges
  • Ad Servers
  • Ad Networks
  • TV Networks
  • Device Manufacturers
Personally identifiable information (PII) is any data that could potentially identify a specific individual. Any information that can be used to distinguish one person from another and can be used for de-anonymizing anonymous data can be considered PII. Examples include:
  • Name
  • Social Security Number
  • SSPs
  • Date
  • Place of Birth
  • Biometric Records
  • And More
Personal information that has been made anonymous (so that it does not identify an individual) is not considered to be PII. All companies compliant and participating in OptOut.TV are handling anonymized user data which can’t be used to identify individual people.
PII can be sensitive or non-sensitive. Non-sensitive PII is information that can be transmitted in an unencrypted form without resulting in harm to the individual. Non-sensitive PII can be easily gathered from public records, phone books, corporate directories and websites.
We do not use or collect any PII information on individuals or households.
We do not collect any PII information. All companies that are participating with OptOut.TV are compliant with our policies do not associate any data with any personally-identifiable information. All companies compliant with OptOut.TV policies use reasonable organizational, technical and administrative measures to protect the security and confidentiality of data in their control. They are expected to treat all anonymized audience data with their control as confidential and highly sensitive and maintain all professional and legal safeguards in compliance with US Federal and State regulations.
In order to ensure accuracy, consumers seeking to opt-out should do so at their residence where their CTV devices are.
No. We and our partners do not partake in audience-based advertising to public locations.
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