OptOut.TV is powered by Tru Optik’s OTT Marketing Cloud as a service to consumers seeking to control
their information for audience-based targeting on OTT and CTV. OptOut.TV will blacklist your
household from our tech stack and will not pass your households information to our activation or
publisher partners, however, our partners are responsible for executing your household’s opt out
Neither OptOut.TV nor Tru Optik are responsible for any complications with your household opt out
Due to tech innovation and device fragmentation across OTT and CTV ecosystem, we relinquish all
liability and disclaim that we cannot ensure 100% accuracy for household level privacy opt-out.
Most household level opt-out requests will be blacklisted within 24 hours.
Due to data synching ques across multiple vendors, publishers, and activation partners, some
requests may take up to 60 days.
Opting out of audience-based targeting does not mean or ensure that you will not receive OTT and CTV
advertising. Our household level opt out only means that the publishers or activation partners that
you have opted out from will no longer have the ability to send tailored video advertisements based
off your interests and behavior.