OptOut.TV – Powered by Tru Optik – is the only consumer facing privacy opt out solution for cross-device OTT audience-based targeting. OptOut.TV believes that you, the consumer, should have the right to choose to participate, limit, or completely opt out of audience-based OTT targeting.
OptOut.TV’s objective is to bring higher level privacy control and an enhanced consumer experience to audience-based targeting for CTV. We seek to provide OTT consumers the ability to opt out of audience-based targeting at the household level, not at the individual device or publisher level. By providing a household level opt out solution, consumers have the ability to control their information for audience-based targeting across all CTV devices within their household.
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